“My mother calls me practically everyday reiterating, ‘Keep your nose clean'” – Michael Jordan reveals why he doesn’t come out in public very often

M.J. opens up about why he avoided the public spotlight and why he rarely spoke out on social and political issues.

Even as the most popular and marketable athlete in the NBA, Michael Jordan wasn’t the most publicized person. He didn’t talk much on issues and tried his best to stay clear of controversies. Many wondered why.

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He was the face of the league during the 1990s, but he always kept a certain distance from the spotlight. His dominance on the court was impossible to ignore — six NBA championships with the Chicago Bulls, five MVP awards and countless records. But off the court, he maintained a controlled and public presence.

Jordan’s beacon

Even when he wasn’t leading the Bulls to another title, Jordan was extremely careful about how much of his personal life and opinions he shared with the public. He got advice from his parents — and has held onto it many years later.

“It’s not just my father,” Jordan said. “My mother calls me practically everyday reiterating, ‘Keep your nose clean. Then she ends the conversation… The last word is, ‘Keep your nose clean. That’s a constant reminder.”

Jordan’s ability to avoid scandals didn’t mean he was free from them. The gambling stories were there — his trip to Atlantic City during the 1993 Eastern Conference finals, his connection to Richard Esquinas’ claims of losing over $1.2 million to Jordan in golf betting and the mystery surrounding his temporary retirement.

Then there was the physical altercation with teammate Steve Kerr during a practice session in 1995, which Jordan later admitted was the result of his competitive nature spiraling out of control.

Despite all this, the five-time MVP managed to keep most of these issues from defining his career or public persona. That kind of restraint and damage control doesn’t happen by accident — it was part of a larger, carefully managed strategy.

Staying silent

Perhaps the most enduring question about Jordan’s public life is why he remained mostly silent on social and political matters, especially during a time when other athletes were starting to use their platforms for activism.

In the early 1990s, he famously avoided endorsing North Carolina Senate candidate Harvey Gantt, a Democrat running against Republican Jesse Helms, whose civil rights record was heavily criticized. When asked why he didn’t back Gantt, Jordan allegedly responded, “Republicans buy sneakers too.”

That offhand comment became one of the most controversial statements of his career, reinforcing the perception that Jordan was more focused on protecting his brand than speaking out on sensitive issues.

“The best news today that sells is negative news,” Jordan said. “And not that I live in a box to where I am afraid to do things. As my father says, that ‘what if’ comment is to be able to deal with the consequences of what decisions you make.”

His father, James Jordan, played a significant role in shaping this perspective. James was known for his cautious and calculated approach to life, and Michael adopted that same mindset.

Speaking up meant risking blowback, and the younger Jordan, whose commercial empire spanned endorsements with Nike, Gatorade and McDonald’s, wasn’t willing to gamble his marketability for the sake of making a political statement.

It wasn’t until much later in life that Michael started to break his silence. He was aided by the fact that he played in an era without social media. Today’s athletes are under constant surveillance — every tweet, Instagram post and public appearance is scrutinized and dissected. In the 1990s, however, Michael’s privacy was easier to maintain.