Shaquille O’Neal Knocked Down as Hated NFL Analyst’s $375 Million Contract Takes the Crown

Can you imagine anyone ‘overtaking’ Shaquille O’Neal? Well, at least not on the basketball court. But then, for these greats, there exists a life beyond the court, right? Yes, and there are certain expectations of being larger than life—both literally and figuratively. When you are one of the biggest personalities in sports media, you would think that it would reflect in your paycheck. And for Shaq, it is safe to say it does, at least with a huge $15 million per year contract from the TNT he signed. But is there anyone who chased down the 7-feet-1-inch biggie?

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In the massive realm of larger-than-life figures, there exists a surprisingly large divide. Some analysts get paid to bring knowledge, charisma, and decades of experience to the table. Others get paid for their mere media presence, whether audiences love them or not. And it turns out that being hated might just be more lucrative than being universally beloved.

This brings us to an eyebrow-raising comparison, as shared by @frontofficesports on Instagram. Shaquille O’Neal, the dominant force on the hardwood-turned-media sensation, rakes in $15 million annually as a TNT analyst; not too shabby, right? Until you realize Tom Brady, an NFL analyst who is yet to call a game, is set to make a mind-boggling $37.5 million a year annually! Tom Brady has signed a ten-year contract, which amounts to a staggering $375 million contract. Brady is making more than double what Shaquille O’Neal is making in a year, and he hasn’t even said a word on air!

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But this pay gap isn’t just about personalities—it’s about the industries they operate in. The money flowing into sports broadcasting is far from evenly distributed, and when you break it down, the numbers start to make a lot more sense. Let us take a look.

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Shaq, Tom Brady: And The Business of Broadcasting

So, how does this happen? It all boils down to the business of sports broadcasting, and in this case, the NFL’s sheer dominance in the TV market. The NFL is a ratings juggernaut, with games consistently pulling in massive audiences that networks are desperate to tap into. Fox Sports sees Brady as an investment, betting that his name alone will keep fans glued to their screens, whether they love him or love to hate him, and the numbers do not lie.

Meanwhile, the NBA, although being globally influential, does not command the same kind of TV dominance. TNT’s Inside the NBA is beloved and often outshines the actual games in terms of entertainment value, winning multiple Emmys, but the numbers don’t compare to the NFL’s weekly spectacle. Shaq is an essential part of a legendary crew, but the overall market dynamics don’t work in his favor when talking about the big bucks.

There’s also the exclusivity factor. Shaq isn’t just on TNT, he has countless endorsements, business ventures, and appearances that keep his brand thriving. Brady, on the other hand, is stepping into broadcasting as an exclusive, high-stakes move, and Fox is paying to make sure he stays put and pulls in the numbers he did in his playing days.

This isn’t about who’s the better analyst, it’s about who brings in the bigger check. In this case, Tom Brady won yet another championship, this time in the bank account department.