Snoop Dogg Blasted for ‘Stand Up to Hate’ Commercial with Tom Brady After Performing at Trump Inauguration

Snoop Dogg and Tom Brady have come under fire for their participation in the “Stand Up to Hate” Super Bowl commercial, given their prior associations with former President Donald Trump. The advertisement, which aired during the highly anticipated NFL game between the Kansas City Chiefs and the Philadelphia Eagles, was intended to promote unity and combat hate. However, it has instead sparked controversy due to the personal histories of its two lead figures.

The Content of the Commercial

The commercial, funded by the Foundation to Combat Antisemitism, features Snoop Dogg and Brady engaging in a lighthearted exchange of mock hatred. They take turns saying, “I hate you because I don’t understand you,” and “I hate you because people I know hate you.” The screen then turns black, and the message “The reasons for hate are as stupid as they sound” appears. The ad closes with Snoop lamenting, “Man, I hate that things are so bad that we have to make a commercial about it,” with Brady echoing, “Me too.”

Backlash Over the Advertisement

Despite the ad’s intended message of unity, it has been met with a wave of criticism. Many viewers pointed to Snoop Dogg’s past animosity toward Trump and his recent reversal in attitude, as well as Brady’s known ties to the former president. Critics have accused both figures of hypocrisy, arguing that their sudden stance against hate appears to be financially or politically motivated rather than genuine.

On social media, users expressed their frustration, with one tweet stating, “Nothing says ‘taking a stand’ like cashing a check when it’s convenient. But hey, maybe the real message was ‘hate is bad… unless the price is right.’” Others suggested that neither Brady nor Snoop had any real credibility on the subject, with one comment reading, “These two hold no weight on the subject.”

Snoop Dogg’s Complicated History with Trump

One of the biggest sources of outrage surrounding Snoop Dogg’s participation in the campaign stems from his shifting opinions on Trump. In 2017, the rapper made headlines when he depicted himself shooting a clown resembling the then-president in the music video for his remix of “Lavender” by BadBadNotGood. The following year, he took his disdain a step further, recording a video in which he stood outside the White House, smoking a blunt while saying, “F*** the president.”

Yet, in a surprising turn of events, Snoop Dogg has changed his stance on Trump in recent years. In 2023, he publicly praised the former president, stating that Trump had “done only great things” for him. His unexpected performance at Trump’s inauguration party left many fans feeling betrayed, as they had previously viewed Snoop as a vocal opponent of Trump’s policies and rhetoric. For critics, his role in the “Stand Up to Hate” campaign now appears to be nothing more than an opportunistic move.

Tom Brady’s Ties to Trump

While Brady has been less outspoken about politics than Snoop Dogg, his association with Trump has been well-documented. In 2015, a “Make America Great Again” cap was spotted in his locker, fueling speculation that he supported Trump’s presidential campaign. When asked at the time whether he believed Trump could win, Brady responded, “I hope so. That would be great.” He even joked that Trump would likely add a putting green to the White House lawn if elected.

Although Brady later distanced himself from politics, Trump frequently referenced their friendship. In the days leading up to the 2016 election, Trump claimed that Brady had personally endorsed him, saying, “Donald, I support you, you’re my friend, and I voted for you.” While Brady never explicitly confirmed this endorsement, the association remained strong in the public’s mind.

Hypocrisy or a Change of Heart?

The criticism directed at Snoop Dogg and Brady primarily centers on the perceived insincerity of their anti-hate message. Many believe that their involvement in the commercial contradicts their previous actions and statements. Detractors argue that both men are simply following the most lucrative or socially acceptable path rather than making a meaningful stand against hate.

However, others have defended their participation, suggesting that people are allowed to grow and change their perspectives over time. Some supporters argue that Snoop’s reconciliation with Trump and Brady’s silence on political matters could indicate personal evolution rather than hypocrisy. Still, the timing of their involvement in a campaign against hate, just after Snoop’s performance at Trump’s inauguration event, has left many questioning the authenticity of their message.

The Larger Conversation

Beyond the controversy surrounding Snoop Dogg and Brady, the debate highlights the broader issue of public figures navigating political and social issues. Many celebrities have faced backlash for shifting political stances, with audiences quick to call out perceived inconsistencies. In an era where political affiliations and personal beliefs are heavily scrutinized, public figures are under increasing pressure to remain consistent or be prepared to justify their changes in opinion.

The “Stand Up to Hate” commercial was meant to inspire unity, yet it has instead ignited conversations about celebrity accountability, the role of money in advocacy, and the true motivations behind public messaging. Whether Snoop Dogg and Brady’s involvement was sincere or merely strategic, the controversy surrounding the ad suggests that audiences are more skeptical than ever of celebrity-led social campaigns.

Conclusion

The backlash against Snoop Dogg and Tom Brady’s “Stand Up to Hate” commercial underscores the complexities of celebrity advocacy. While the advertisement’s core message against hate is undoubtedly important, the personal histories of its key figures have muddled its reception. Whether this incident will have any lasting impact on their reputations remains to be seen, but one thing is clear: in today’s hyper-aware media landscape, the past is never truly forgotten.