It’s no surprise that Taylor Swift commands a lot of attention just with her presence. Analysts have figured out her presence has been uniquely beneficial to not only the finances of Travis Kelce but his team, the Kansas City Chiefs as well.

With just her attending a Chiefs game, generates millions of dollars for the Super Bowl team.

The last few months have been especially wonderful for the pop icon. She became a billionaire and got on the cover of Time Magazine. Forbes Magazine named her the 5th most powerful woman in the world.

And her personal life is going solid with Kelce. But, this personal affair has a great financial effect as well.

So far, she has attended 12 games, which amounts to $27 million worth of advertising for the Chiefs in each game. This figure is based on the amount of free advertising the Chiefs received just by being associated with the 12X Grammy winner.

And this has translated into viewership as well. With reports suggesting a 20% increase in female viewership for the NFL this regular season. Swift could break all records by attending the Super Bowl, but it won’t be as easy as attending other games for her.

Swift’s ‘The Eras’ tour will be resuming its international leg. The singer-songwriter is slated to perform in Tokyo, Japan on 10th February. While the Super Bowl is scheduled for 11th February. With 10-12 hours of airtime between both locations!