Travis Kelce knows just how obsessed the world is with his relationship.

“I’m very aware,” Kelce said when asked whether he understands the “impact” his romance with Taylor Swift was having on the NFL, particularly in relation to how many women were tuning in to football games.

“Obviously, this is mostly because Taylor’s in my life now and we got her [to be] part of Chiefs Kingdom,” he explained in a resurfaced interview with sports reporter Laura Okmin ahead of the Super Bowl earlier this month.

“And sure enough, that brought an entire entourage of human beings who just love to support her and love to support everything that she’s about.”

Elsewhere in the interview, Okmin remarked that “love looks good” on the superstar tight end, 34.

“I appreciate that, thank you,” he replied, before the conversation shifted to the spotlight that’s been placed on his personal life since he began dating the “Cruel Summer” hitmaker.

“Well, the biggest thing for me is … I never want the people in the building to ever have the idea that I’m not focused on the game, I’m not focused on being my best at football and not having all my focus and all my attention to my craft and making sure that I’m accountable in the biggest game of our lives,” Kelce said of the impending game against the San Francisco 49ers.