Everything seems to be going Taylor Swift and Travis Kelce‘s way — a successful world tour for her, a Super Bowl win for him — let’s just call it a fairy-tale romance right now. However, there may be one thing the Kansas City Chiefs tight end’s team might be looking out for because it could tarnish his image if the unthinkable happens.

It’s no secret that his agents and managers have been positioning Kelce for superstardom after his football career is over, The New York Times wrote an entire article about it and shared that his business managers, André and Aaron Eanes, want to make him as famous as Dwayne “The Rock” Johnson. “People say to me, ‘Man, it’s been a crazy year,’” Aaron Eanes told the media outlet in January. “When I say, ‘Actually, it’s not that crazy,’ people look at me funny. It’s because it’s easy when you have a plan. We’re executing that plan.”

Other marketing experts are warning Kelce to be careful what you wish for — the bright hot spotlight can be scorching. He’s seen a little bit of the criticism from his mid-game altercation with head coach Andy Reid at the Super Bowl, and his post-celebration partying has also raised a few eyebrows. But there’s one thing Ryan Schinman, CEO OF Mayflower Entertainment, told The Wrap that he is keeping his eyes on: a Swift-Kelce breakup.