The NFL’s newest power couple, Kim Kardashian and Odell Beckham Jr., has decided to keep their relationship on the down low unlike Taylor Swift and Travis Kelce‘s headline-grabbing romance.

The reality TV star and Super Bowl winner have been rumored to be dating for a number of months and added fuel to the speculation when they headed to Chateau Marmont for Jay-Z and Beyonce‘s post-Oscars party earlier this month.

However, the new couple is said to be making a point of keeping their blossoming romance under wraps.

The NFL star reportedly attended the Vanity Fair Oscars after party as Kardashian’s plus-one but they tried to make it seem like they weren’t together, according Life and Style magazine.

The business mogul and the wide receiver are said to have arrived at the soiree separately but within minutes of one another before spending little time together as they mingled in separate groups. They did then head to Beyonce’s party together, however.

It marks a contrast from Taylor Swift and Travis Kelce’s headline-grabbing romance

‘They really make a point not to be so cozy in public,’ a source told the magazine.

Kardashian is no stranger to the limelight with her famous family sharing almost every single detail of their lives on their reality TV shows, ‘Keeping Up With The Kardashians’ and ‘The Kardashians.’

The mother-of-four has rarely shied away from taking her relationships public with her wedding to ex-husband Kanye West, her 72-day marriage to retired NBA player Kris Humphries and most recent romance with Pete Davidson all taking center stage on the show.

But it is claimed that the SKIMS founder is treating her new flirtation with the NFL free agent differently.

‘Kim really likes Odell, and she doesn’t want anything to ruin it,’ the outlet claimed. ‘Plus, he’s a very private person. She’ll talk to her family about him — when the cameras aren’t rolling — but that’s about it.’

It marks a contrast from Beckham Jr.’s fellow NFL star, Kelce, and his pop superstar girlfriend Swift.

The power couple took the NFL world by storm throughout last season with the 14-time Grammy Award winner attending 13 of the tight end’s games, including their Super Bowl victory in Las Vegas.

The songstress was regularly featured on the big screen and broadcasts as she cheered on the Kansas City Chiefs alongside Kelce’s mom, Donna, her celebrity posse of pals, and new friend Brittany Mahomes – the wife of quarterback Patrick Mahomes.