Singer-songwriter Taylor Swift is said to have devoted a sum of US$500,000 to enhancing the fashion sense of her boyfriend, American football player Travis Kelce.

According to Yahoo! Entertainment, an insider has disclosed that Swift’s financial involvement in refining Kelce’s sartorial elegance is a component of various “rules” the couple sets within their partnership.

The Richest reported that the insider further elaborated that Swift’s initiative is not about exerting control over Kelce but is intended as a supportive gesture. Despite disclaiming expertise in fashion, Swift believed that assisting in Kelce’s wardrobe makeover would positively impact his “all-new fame level,” professional life, and their prominently public relationship.

Following the public acknowledgment of their romance in Sep. 2023, the couple has been observed attending numerous gatherings, ranging from Kelce’s American football matches to Swift’s worldwide tours, including when Kelce took a 19-hour flight to join Swift during the Singapore segment of her “The Eras Tour.”

Swift, 35, initially gained recognition through her country music before shifting to pop. Her discography boasts 14 albums to date, with four being re-recordings dubbed as Taylor’s Version.

Forbes has valued her net worth at US$1.1 billion, a figure bolstered by the triumph of “The Eras Tour” in 2023.

Time magazine bestowed upon her the honor of “Person of the Year” for 2023.

Earlier this year, Swift entered the Grammy record books by securing her fourth Album of the Year trophy with “Midnights,” setting a new record for the highest number of wins in this category.

Kelce, also 35, has earned acclaim as a key player for the Kansas City Chiefs, breaking multiple NFL records in the process.

Prior to his liaison with Swift, he was involved in a five-year romance with model Kayla Nicole, a relationship that concluded in May 2022.